National Parks Traveler

Underwrite, Sponsor, Or Advertise With National Parks Traveler

National Parks Traveler™ has carved out a popular global niche with its editorially independent, award-winning coverage of national parks and protected areas. 

Since August 2005, National Parks Traveler™ has worked hard to inform the public of environmental, scientific, and newsworthy developments surrounding, involving, and affecting the parks and their governing bodies. Our content aims to educate the public on the wondrous aspects of parks, and inform on the need for their protection and sound stewardship.

Traveler’s editorial team has more than a century of combined professional editorial experience, with outside credits ranging from Smithsonian and National Geographic Traveler to Sunset and Hemispheres. 

We have developed a unique multimedia blend of news, feature content, debate, and discussion, all tied to the parks and protected areas. With millions of readers and listeners and a monthly social media footprint of more than 300,000, National Parks Traveler can connect you with a well-educated and affluent audience of outdoor and park enthusiasts. Your ad buying or underwriting support will help bolster editorial coverage of the recreational, educational, and environmental services of national parks and other public lands.

Our audience is composed of outdoor consumers, educators, public land managers, environmental professionals, policymakers, park enthusiasts, conservationists, adventure seekers, and others who care deeply about the future of our public lands and ecosystems.

In 2019, Traveler’s content reached more than 4 million readers in 228 countries via its flagship website, nationalparkstraveler.org, and its Apple News feed. In mid-February 2019, Traveler complemented its online content by launching a weekly podcast that follows a newsmagazine format. Since then, episodes have been downloaded more than 103,000 times (through 8-6-2020). Feedspot ranked National Parks Traveler’s podcast as the No. 1 parks podcast among the “Top 10 National Park Podcasts You Must Follow in 2020.” 

Year-to-year audience growth has been robust for the 501(c)(3) nonprofit media organization:

• 2019 vs. 2016: 36.6 percent increase in readers to nationalparkstraveler.org.
• 2019 vs. 2017: 40.27 percent increase in readers
• 2019 vs. 2018: 23.4 percent increase in readers
• 2020 TYD (1-1-2020 through 3-29-2020): 17.6 percent increase in readers

It’s important to note that these percentages only reflect traffic to nationalparkstraveler.org.

Looking at Traveler’s Apple News feed, traffic in 2019 represented an 89.9 percent increase over 2018 in unique viewers (976,067). More so, article “Reach” on Apple, the number of readers who saw an article or headline, totaled 4,826,452 in 2019, a 17 percent increase over 2018. 

As a news organization, National Parks Traveler™ enjoys a relatively high Domain Authority score (64), and shows up high in Google searches for “national parks,” higher than Travel and Leisure, National Geographic, CNN, USNews, the Travel Channel, and many others.

National Parks Traveler™ is a web-based nonprofit media organization that offers:

• Authoritative, award-winning multimedia coverage of national parks and protected areas.
• A team of journalists with more than a century of combined professional experience.
• Coverage of a subject (national parks) that draws more than 300 million visitors a year.
• Web-based and Apple News platforms.
• Well-educated and affluent audience spanning all major demographic groups.
• Park-based videos.
• Weekly park podcasts in a topical, newsmagazine format.
• Daily news coverage on national parks and protected areas.
• Feature-length articles exploring all facets of national parks.
• Broad social media reach.
• Robust, double-digit annual growth in readership/listeners. 

For rate information, or to connect with National Parks Traveler staff about a speaking opportunity or interview request, email Kurt Repanshek at kurt (at) nationalparkstraveler(dot) org.